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California Governor Gavin Newsom signs law raising minimum wage for fast food workers to $20 per hour
  • 28th Sep 2023

California Governor Gavin Newsom signs law raising minimum wage for fast food workers to $20 per hour

California fast food workers will receive a minimum wage of $20 per hour starting in April 2022, making it one of the highest in the country. The move reflects the power of labor unions and settles a dispute between labor and business groups. The law also establishes a fast food council with the authority to raise the minimum wage annually. The focus now shifts to a separate bill that would raise the minimum wage for healthcare workers to $25 per hour.

NFL Scores Big In Advertising Effectiveness Bowl
  • 11th Sep 2023

NFL Scores Big In Advertising Effectiveness Bowl

Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.

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