NBC's Taylor Swift-infused Jets-Chiefs matchup receives high ratings

Zach Wilson's breakout performance, a close game, and the presence of celebrities like Taylor Swift led to record ratings for the Jets-Chiefs game.

In a stunning turn of events, the Jets-Chiefs game on Sunday night captivated audiences like never before. With a breakout performance by Zach Wilson and the presence of one of the world's biggest celebrities, the game garnered record ratings and left fans in awe.

The game drew in an astounding average of 27 million viewers, making it the most-watched Sunday show since Super Bowl 57 in February. It was a close game, with the Jets falling to the Chiefs 23-20. However, what truly shocked the football world was the Jets' remarkable comeback from a 17-0 first-half deficit to tie the score in the third quarter.

Adding to the spectacle was the attendance of some Hollywood superstars and the iconic Taylor Swift. Swift, rumored to be dating Chiefs tight end Travis Kelce, watched the game from a suite at MetLife Stadium. Joining her were Ryan Reynolds, Blake Lively, Hugh Jackman, and Kelce's mom, Donna. The presence of these celebrities only heightened the excitement surrounding the game.

The peak viewership occurred between 9:30-9:45 p.m., when the Jets closed the gap to just eight points. At that time, an estimated 29.4 million viewers were tuned in, according to NBC Sports. The network cleverly embraced the Swift-Kelce narrative throughout the game, even featuring a special promo with Swift's popular 2014 hit "Welcome to New York."

NBC took a page from Fox's book, as they had done the week prior when Swift attended the Chiefs' game against the Chicago Bears. Swift was prominently shown on screen during the broadcast, further fueling the intrigue surrounding her presence. This strategic move paid off, as NBC experienced a significant boost in viewership, thanks to the devoted "Swifties."

The "Sunday Night Football" broadcast witnessed a remarkable 53 percent increase in viewership among teen girls ages 12-17. Female viewership among 18-24 year-olds also saw a substantial 24 percent rise, while female viewers 35 and older experienced a 34 percent jump. Overall, the broadcast saw a collective increase of over two million female viewers.

In conclusion, the Jets-Chiefs game proved to be an unforgettable event, showcasing the talent of Zach Wilson, the resilience of the Jets, and the star power of Taylor Swift. It captivated millions of viewers, breaking records and leaving a lasting impression. The game exemplified the power of sports and celebrity, creating a truly memorable experience for all who witnessed it.

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