USMNT Pride Jerseys Tribute Pulse Nightclub Shooting Victims Brazil - USA News
U.S. Men's National Soccer Team honors Pulse nightclub shooting victims with Pride-themed jerseys, supporting LGBTQ+ community and promoting inclusivity.
Allstate News & Breaking Stories
Quizzes Replace Traditional Ads in Disney Streaming Toy Story Football Game
Allstate is sponsoring a unique streaming event featuring Pixar's "Toy Story" characters during an NFL game, replacing traditional commercials with football trivia questions.
NFL Scores Big In Advertising Effectiveness Bowl
Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.
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