WBD May Favor Local Partnerships Over Worldwide Max Rollout, Says JB Perette: We Have the IP to Be a Survivor
Warner Bros Discovery's JB Perrette warns of pain and consolidation in the global streaming market, but believes the merged group has what it takes to succeed. The company's Max streaming product will be rolled out in a pre-determined sequence, with some markets potentially being skipped in favor of local partnerships. Perrette suggests that the streaming market has gone too far too fast and needs to return to rationality and profitability. Despite the challenges, he remains optimistic about the company's strategy and content.