Real relationship aside, Taylor Swift and Travis Kelce are 100% in a PR relationship: It's Been a Minute
Kansas City Chiefs player Travis Kelce's alleged romance with Taylor Swift is a successful PR relationship benefiting both parties.
Experian News & Breaking Stories
Real Relationship Aside: Taylor Swift and Travis Kelce are 100% in a PR Relationship
Kansas City Chiefs player Travis Kelce's alleged romance with Taylor Swift has created a successful PR relationship benefiting both parties.
NFL Scores Big In Advertising Effectiveness Bowl
Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.
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