Viral TikTok Trend of Horror-Like Videos Sparked by McDonald's Grimace Shake Promotion
McDonald's purple Grimace shakes have sparked a viral trend on TikTok, with users creating videos that resemble horror movies. The #GrimaceShake hashtag has garnered over 628 million views, as people film themselves pretending to pass out after drinking the shake. While the fast food chain may not have anticipated this reaction, it highlights the extent to which people enjoy engaging with brands, according to a marketing expert. The trend was triggered by McDonald's launch of the Grimace shake to celebrate the birthday of Grimace, the company's mascot.