Amazon Kindle E-Reader Rival Emerges in India: Key Details
Introducing the new Kobo e-reader from Rakuten, offering more flexibility and file format support compared to Amazon Kindle. Available in India now.
Rakuten News & Breaking Stories
NEO Studios & Hall of Fame Village Media Launches "Next Man Up: Inside the NFL Alumni Academy" - Available Now on Prime Video in the U.S.
"Next Man Up: Inside the NFL Alumni Academy" is a docuseries on Prime Video that follows recently cut NFL players as they strive to replace injured players mid-season. Experience the emotional rollercoaster of their journey.
NFL Scores Big In Advertising Effectiveness Bowl
Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.
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