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Thanksgiving (United States) News & Breaking Stories

Starbucks holiday menu returns: New cups and coffees like peppermint mocha back this week
  • 2nd Nov 2023

Starbucks holiday menu returns: New cups and coffees like peppermint mocha back this week

Starbucks is bringing back its holiday menu and festive cups on November 2, featuring new and returning seasonal drinks and food items. The lineup includes the iced gingerbread oat milk chai and the Oleato gingerbread oat milk latte. Additionally, Starbucks is releasing a range of festive cold cups and tumblers. Competitor Dunkin' also announced its holiday menu, including Cookie Butter Cold Brew and Spiced Cookie Coffee.

NFL Scores Big In Advertising Effectiveness Bowl
  • 11th Sep 2023

NFL Scores Big In Advertising Effectiveness Bowl

Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.

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