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McDonald's announces return of McRib, scarcity marketing enters new chapter
  • 4th Oct 2023

McDonald's announces return of McRib, scarcity marketing enters new chapter

McDonald's is bringing back the McRib sandwich, using scarcity marketing to create consumer urgency and drive sales. The success of the McRib has even sparked competition in the fast-food industry. McDonald's has a positive financial performance and is an attractive investment for income-focused investors.

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