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NFL Scores Big In Advertising Effectiveness Bowl
  • 11th Sep 2023

NFL Scores Big In Advertising Effectiveness Bowl

Super Bowl advertisers achieved significant gains in engagement and effectiveness, according to research by EDO. Advertisers spent $3.7bn on ads during the NFL regular season, which had an engagement rate 20% higher than the broadcast primetime average. During the playoffs, advertisers spent $632m, achieving an engagement rate 19% higher than the primetime average. Super Bowl LVII saw advertisers spend $757m, with an engagement rate 221% higher than the primetime average. The NFL had five of the top ten programs for TV advertising effectiveness, with Thanksgiving Day and Thursday Night Football games proving particularly impactful.

Denver Broncos 2023 Schedule
  • 10th Sep 2023

Denver Broncos 2023 Schedule

The Denver Broncos will kick off their 2023 NFL season against the Las Vegas Raiders, followed by a challenging schedule.

Maria Taylor Net Worth 2022: NBC Contract Breakdown, Salary per Year, and Earnings Explored
  • 8th Sep 2023

Maria Taylor Net Worth 2022: NBC Contract Breakdown, Salary per Year, and Earnings Explored

Former ESPN journalist Maria Taylor, who now works for NBC Sports, reportedly earned a staggering $5 million as a pundit, compared to the average sports reporter salary of $66.9k. Taylor declined ESPN's offer to raise her pay to $5 million in 2020 and left the network after the NBA Finals in 2021. She has since made her broadcast debut with NBC Sports and has become a prominent figure in sports reporting. Taylor's net worth is estimated to be $6 million in 2023, and she is involved in charitable activities.

Clarence Avant, 'Black Godfather' of Entertainment and Philanthropist, Passes Away
  • 14th Aug 2023

Clarence Avant, 'Black Godfather' of Entertainment and Philanthropist, Passes Away

Clarence Avant, the influential "Black Godfather" of music and entertainment, has died at the age of 92. Avant helped launch the careers of Quincy Jones, Bill Withers, and many others. He was known for his behind-the-scenes work as a manager, adviser, and facilitator in the industry. Avant's legacy extends beyond music, as he also made significant contributions to sports and politics. His family released a statement expressing their sorrow over his loss and celebrating the impact he had on the world.

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