Travis Scott's Signature Jordan Sneaker: Not Named 'Cut the Check'
Travis Scott's upcoming sneaker with Jordan Brand doesn't have an official name yet, but it's generating buzz in the sneaker community. The leaked code name "Cut the Check" has been circulating, but it's not confirmed. Despite the lack of a name, Scott has been seen wearing the sneaker in different colorways. The release is highly anticipated and marks a significant milestone for both Scott and the brands involved. The official details are still under wraps, but the rollout is expected to happen soon.
Travis Scott's highly anticipated sneaker collaboration with Jordan Brand is set to release by the end of this year. However, contrary to popular belief, it will not be called "Cut the Check." Despite the internal code name circulating in the sneaker blogosphere, Reggie Saunders, the vice president of Jordan Brand, confirmed in an interview with Complex that the leaked name is not accurate.
Saunders stated, "I'm not going to reveal the name just yet. People have been speculating, but that's not the official name. We are still in the process of finalizing it. We have been brainstorming and considering various options."
The name "Cut the Check" has been used internally by Jordan Brand to refer to the sneaker in documents and calendars, which subsequently led to its widespread use in the sneaker community. This leak also revealed details such as SKUs, color combinations, and the expected release window of holiday 2023. However, it is important to note that Jordan Brand has not officially confirmed any of this information for public release. The code name inadvertently became the unofficial name due to the leak.
Despite the absence of an official name, Travis Scott has been seen wearing the sneaker in multiple colorways throughout the year. He even shared a picture of one of the iterations on his Instagram account just last week. Interestingly, he also posted a picture of another unreleased sneaker shortly after. While it bears similarities to the rumored "Cut the Check," a renowned sneaker leaker claims that it is an entirely different model called the "Sharkidon," set to be released under the Nike brand rather than Jordan.
Travis Scott has been a significant collaborator for both Jordan and Nike since their partnership began in 2017. The release of his signature sneaker will undoubtedly be a momentous occasion for all parties involved. Saunders revealed that discussions about Scott having his own shoe started two years into their partnership, but the artist felt he wasn't ready at the time.
Although Jordan Brand is keeping details under wraps for now, it is expected that the marketing and promotion for the sneaker will intensify in the near future. Fans and sneaker enthusiasts eagerly await the official unveiling of Travis Scott's highly anticipated collaboration with Jordan Brand.
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