ESA CEO ending E3 closure shifting industry needs

Gaming firms have new ways to promote titles. ESA CEO discusses E3's end, says industry needs are changing. E3 closure announced.

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Following the announcement of the ESA's decision to end E3, CEO Stanley Pierre-Louis discussed the various methods that gaming companies have at their disposal to promote their titles and meet their business needs. In an interview with GamesBeat, Pierre-Louis reflected on the factors that led to the abandonment of the event, citing the changing needs of the industry over time.

According to Pierre-Louis, video game companies have new and exciting ways to reach people, allowing them to do so on a timetable that meets their business needs. He emphasized that this shift does not diminish the importance of bringing people together, and the industry is exploring ways to tell a collective story about the gaming industry.

When asked about the role of competition, such as The Summer Game Fest, in the decision to end E3, Pierre-Louis stated that it was not a significant factor. Instead, he highlighted the increasing importance of companies creating their own showcases as a critical factor in the decision.

The ESA CEO also acknowledged that the challenges faced by ReedPop, the parent company of GamesIndustry.biz, played a role in the decision to end E3. Despite the closure of E3 being announced recently, the event had faced difficulties throughout the year, including cancellations in 2020 and 2022.

ReedPop was initially set to run E3 in 2023 after an online version in 2021, but the show was ultimately canceled in March 2023. In September, ReedPop and the ESA parted ways over E3, leading to the event's closure.

Overall, the decision to end E3 reflects the changing landscape of the gaming industry and the evolving needs of gaming companies. As the industry continues to reshape and refashion how the public thinks about games, it is clear that new and innovative approaches to showcasing titles are becoming increasingly important.