Mass Lottery Keno game Boston Bruins theme

Massachusetts Keno gets a new look with Boston Bruins branding, featuring team colors and logo, displayed during Bruins games.

The Massachusetts State Lottery has announced a new co-branded look for Keno, featuring the iconic Boston Bruins logo and the team's signature black and gold colors. The new design will be displayed on the days when the Bruins are playing, adding an exciting new element to the popular game.

The Keno tiles will now showcase the Bruins logo, with the background resembling a sheet of ice. As the numbers are selected, they will fly across the screen like a hockey puck, adding a dynamic and engaging visual element to the game.

State Treasurer Deborah B. Goldberg, Chair of the Massachusetts State Lottery Commission, expressed her excitement about the new partnership, stating, "This is an exciting new way to engage our Lottery customers with one of our most popular games. By continuing to partner with the Bruins, we are a state of winning for players both on and off the ice!"

Chris Johnson, Boston Bruins VP of Corporate Partnerships, also shared his enthusiasm for the collaboration, stating, "We are proud to continue expanding our partnership with the Mass Lottery with co-branded Keno games. The Mass Lottery has been an important partner of the Bruins as we work together on programs to positively impact our community while building brand awareness across Massachusetts."

Mark William Bracken, Executive Director of the Mass Lottery, highlighted the significance of the partnership, stating, "The Bruins have been a great partner of ours for many years, and we are excited to align one of our signature games with their powerful brand as they celebrate their centennial season. Many of our players are also passionate sports fans and this is a fun way to merge interests for those enjoying a night out to watch a Bruins game and play Keno."

Overall, the new co-branded Keno games offer an innovative and engaging way for Lottery customers to enjoy the game while also celebrating the iconic Boston Bruins. With the dynamic visual elements and the partnership between the two organizations, the new Keno experience promises to be a hit among sports fans and Keno players alike.