Alex Watson Renais Gin French Wine Cocktail Culture
Renais, a new luxury gin brand, draws from French winemaking and family legacy. Award-winning and now available in the United States.
Renais, the brainchild of siblings Alex and Emma Watson, is a modern gin with a rich history that draws inspiration from their family's connections to Chablis and Burgundy, France. Alex, who previously worked for Diageo, representing brands such as Guinness and Tanqueray, took a leap of faith to create something that honored his family's legacy and his personal experiences in winemaking.
The foundation of Renais lies in the recycled grape skins from the Watson family's vineyards, a unique and sustainable approach that adds a special character and flavor to the gin. The botanicals used in Renais reflect Alex's favorite tasting notes in white wine, creating a gin that has received widespread acclaim in a short period of time. Renais has been recognized as a top gin by prominent publications and has garnered praise from critics, media, and consumers alike.
The brand's partnership with Republic National Distributing Company has paved the way for Renais to enter the United States, with plans to make a mark in Miami, New York City, and California. Alex is eager to see how American consumers will embrace Renais and is excited about the brand's future in the United States.
Renais is also making waves in the United Kingdom, with a limited-time appearance at M Restaurant in London and plans for future partnerships with restaurants. The brand's privé membership offers exclusive access to behind-the-scenes content, early releases of merchandise, and even masterclasses on cocktail making with renowned bartender Jack Sotti.
As Renais continues to grow and expand its reach, Alex and Emma Watson are committed to building a community around the brand and providing value to those who want to learn more about their journey. With its unique blend of tradition, sustainability, and innovation, Renais is poised to make a lasting impact in the world of gin and spirits.