An exclusive look inside the Rivian R2 SUV: A potential game changer for the company

Rivian's Scaringe and Hammoud team up to create innovative EVs, blending toughness with aerodynamics and friendliness for a unique design.

In 2017, Rivian's CEO, RJ Scaringe, made a strategic move by bringing on Jeff Hammoud, the Chief of Design at Jeep, to infuse Rivian's new electric vehicles with a touch of American truck heritage. The result was the innovative R1T pickup truck and its SUV counterpart, the R1S. Rivian aimed to create electric vehicles that not only had off-road capabilities but also appealed to everyday users, challenging the dominance of traditional ICE vehicles in the market.

Scaringe and Hammoud's collaboration was a perfect blend of their contrasting styles. Hammoud, with his shaved head and intense focus, brought a rugged, tough aesthetic reminiscent of Jason Statham, while Scaringe's polished appearance and youthful grin evoked a 1950s science teacher with a hint of Steve-O's mischievous charm. When Hammoud first saw Rivian's prototype, he didn't hold back in expressing his thoughts on its design, pushing for a more capable and inviting look that also prioritized aerodynamics and efficiency.

The partnership between Scaringe and Hammoud resulted in a design that perfectly encapsulated both their personalities. The R1T and R1S not only showcased Rivian's commitment to innovation and sustainability but also reflected the unique blend of ruggedness and sophistication that defined their collaboration. This successful partnership between two visionaries led to the creation of electric vehicles that not only challenged the status quo but also set a new standard for the future of the automotive industry.

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