Rivian unveils R2 R3 smaller affordable SUVs

Rivian unveils new electric SUVs, R2 and surprise R3, aiming for mainstream market with affordable $45,000 starting price.

Rivian made a big splash on Thursday with the unveiling of two new electric vehicles, the R2 and R3 SUVs. The R2, starting at a more affordable $45,000, is aimed at reaching a wider audience than Rivian's previous models.

The R3, a surprise addition to the lineup, offers a smaller and more compact option for customers looking for a crossover SUV. Both vehicles are part of Rivian's strategy to expand its brand and make electric vehicles more accessible to the general public.

CEO RJ Scaringe emphasized the importance of these new models, stating that they represent the future of Rivian. The R2, with its $45,000 starting price, is a strategic move to tap into the mainstream market for electric vehicles, especially as demand for higher-priced EVs begins to wane.

While pricing for the R3 has not been announced, it will be built on the same platform as the R2 and is expected to offer a more affordable option for customers looking for a smaller SUV. Deliveries for the R3 are set to begin after the R2 hits the market.

In terms of range, the R2 is expected to deliver over 300 miles on a single charge, making it a competitive option in the EV market. The design of the R2 mirrors the boxy aesthetic of Rivian's previous models, with some new features like a rear window that rolls down to accommodate longer cargo.

The R3 and R3X variants offer a different look for Rivian, with a more angular rear-end design. Little information was shared about the R3 during the unveiling, but it is expected to offer a unique driving experience for customers interested in a crossover SUV.

Overall, Rivian's latest offerings signal a shift towards more affordable and accessible electric vehicles, positioning the company as a major player in the EV market. Customers interested in pre-ordering the R2 or R3 can reach out to Rivian for more information on pricing and availability.