Brooks Brothers Father's Day Campaign Featuring Knicks Player Jalen Brunson and His Father

Brooks Brothers' Father's Day campaign features Jalen Brunson, Tyler Florence, and Bryan Greenberg with their dads or children in stylish looks.

This year's Father's Day campaign from Brooks Brothers is sure to evoke a strong reaction from consumers. The retailer has enlisted three well-known personalities - New York Knicks point guard Jalen Brunson, restauranteur Tyler Florence, and actor Bryan Greenberg - to be featured alongside their fathers or children in a heartwarming photo shoot. The images, captured by John Balsam, showcase candid moments of the men sharing laughs or tender embraces, all while dressed in stylish looks from the spring 2024 collection designed by Michael Bastian. The tagline for the campaign is "Celebrating Dads Since 1818," paying homage to the year the company was founded.

Jalen Brunson and his father Rich Brunson, a former NBA player and assistant coach, are seen sporting made-to-measure suits and sharing light-hearted moments. Jalen reflects on their bond, both on and off the court, expressing his gratitude for their relationship. Tyler Florence poses with his two teenage children, all dressed in formalwear from the 1818 label, highlighting the tradition of receiving a new Brooks Brothers suit every Father's Day. Bryan Greenberg is captured with his young son, both dressed in tailored pieces, emphasizing the purpose and fulfillment he finds in fatherhood.

Ken Ohashi, the CEO of Brooks Brothers, emphasizes the brand's commitment to celebrating milestone moments, with Father's Day being a significant occasion. He expresses the company's honor in being a part of fathers' stories, creating new memories, and sharing in their traditions. From iconic personalities to everyday heroes, Brooks Brothers finds inspiration in fathers and father figures who embody style, grace, and dedication. This campaign serves as a tribute to fathers everywhere, recognizing their importance and impact in our lives.

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