Rihanna Launches Maternity Line and Shares News of Breastfeeding Photo

Rihanna launches a maternity capsule collection under her Savage X Fenty brand, focusing on comfortability and practicality for new moms.

Launching a maternitywear label requires firsthand experience with pregnancy in order to design comfortable styles for women during their nine months. Rihanna, the renowned artist, has recently introduced a maternity capsule collection under her Savage X Fenty brand, which has piqued our interest. What sets this collection apart is Rihanna's own bold fashion choices during her pregnancies, and she aims to remind people that parenthood does not mean sacrificing sexiness and feeling good.

In a statement from her brand, Rihanna expresses her desire to bring practicality and comfort to new moms with her personally designed collection. The price range of the collection is $35-$45, and it includes bralettes with adjustable front straps and back closures featuring nursing clasps that easily secure into place. Additionally, there is an oversized graphic t-shirt with the phrase "Make More Babies." Rihanna's accomplishments over the years, such as winning nine Grammy awards, launching a successful beauty brand backed by LVMH, becoming a billionaire, being the first Black woman to represent Dior, and hosting the musical portion of the Grammys, add to her list of successes as a maternitywear designer.

The campaign shot for the collection showcases Rihanna holding her son RZA, who was born in May 2022, while wearing an outfit from the collection, specifically the Bralette in black caviar. Rihanna emphasizes that the new maternity capsule aims to bring confidence and comfort to moms at every stage of their journey. She herself is currently pregnant with her second child, which she revealed during her headline performance at the Super Bowl halftime show in February.

Throughout her pregnancies, Rihanna has made daring fashion choices, refusing to conform to traditional maternitywear norms. In a May 2022 Vogue interview, she stated, "When I found out I was pregnant, I thought to myself, 'there's no way I'm going to go shopping in no maternity aisle.' I'm sorry -- it's too much fun to get dressed up. I'm not going to let that part disappear because my body is changing." This mindset was evident when she attended Dior's AW22 women's ready-to-wear show in Paris, wearing a sheer black dress that showcased her baby bump and left the room in awe. At this year's Oscars, Rihanna performed in a beaded ensemble that accentuated her baby bump, and at the Met Gala, she stunned in an all-white dress with a hooded coat, which she later removed at the top of the stairs to reveal a spaghetti-strapped dress that showcased her baby bump.

While the collection may not be focused solely on fashion, it caters to the most important needs of expectant mothers: comfort and practicality. Rihanna understands this and aims to provide fellow moms with the same level of comfort she sought during her pregnancies.