Ariana Grande, Demi Lovato Split from Music Manager Scooter Braun
Ariana Grande and Demi Lovato have both parted ways with manager Scooter Braun, sparking rumors of potential splits with other artists.
A reliable source has confirmed to Entertainment Weekly (EW) that Ariana Grande has ended her professional relationship with Scooter Braun, the renowned music mogul whom she had been working with since 2013. This news comes just ahead of the 10th anniversary of Grande's debut album, Yours Truly, which she collaborated on with Braun. The initial report of their split was shared on social media by Matt Belloni, co-founder of Puck News.
Similarly, Demi Lovato has also decided to seek new management after parting ways with Braun last month. According to EW's confirmation, both parties mutually and amicably agreed to the separation. Billboard reported that Lovato felt it was time to explore a different direction in her career, although she expressed gratitude for her time with SB Projects, Braun's management company. Lovato is currently engaged in discussions with potential new management candidates. Lovato joined forces with Braun in 2019.
When approached for comment, a representative for Braun declined to provide any further information.
These recent developments regarding Grande and Lovato follow a Puck report from last week suggesting that Justin Bieber, who has been under Braun's management since 2008, may also be considering a change in management. However, representatives for both Bieber and Braun have since denied these rumors.
J Balvin, another artist who joined Braun's roster in 2019, also decided to part ways with SB Projects in May. Since then, he has signed with Roc Nation.
It is worth noting that Braun gained significant attention in the past due to a lengthy dispute with Taylor Swift over the ownership of the master recordings of her first six albums. In 2019, Braun's company, Ithaca Holdings, acquired these rights, which were later sold to private equity firm Shamrock Holdings. In response, Swift announced her plans to re-record these albums in order to reclaim ownership. The next release in this endeavor, 1989 (Taylor's Version), is set to be unveiled on October 27.
Braun's current roster of artists includes Ava Max, Black Eyed Peas, Dan + Shay, Tori Kelly, and more.