Ordering on Chipotle app or Krispy Kreme drive-through: AI might be assisting.

SoundHound AI is revolutionizing fast food with voice-based AI ordering at Chipotle, Krispy Kreme, and White Castle. The future is here!

SoundHound AI has made significant strides in the fast-food industry, striking deals with major chains like Chipotle, Krispy Kreme, and White Castle to deploy its voice-based assistant technology. This move represents a significant shift in the way customers interact with drive-throughs and ordering apps, as AI becomes an integral part of the customer service experience.

The company's co-founder and CEO, Keyvan Mohajer, draws inspiration from science fiction, particularly "Star Trek," in envisioning a future where natural interactions with technology are the norm. SoundHound's recent acquisition of SYNQ3 Restaurant Solutions, a voice AI startup, for $25 million, further solidifies its position as a leader in this space, with technology implemented in over 10,000 restaurants across the U.S.

White Castle, in particular, has seen the benefits of SoundHound's technology, with its drive-through locations utilizing a voice-based assistant called "Julia" to facilitate orders. This interactive system not only improves order accuracy but also frees up employees and enhances the overall customer experience. With plans to expand Julia to 100 locations by 2024, it's clear that the integration of AI in fast-food service is here to stay.

SoundHound's journey began 18 years ago with a focus on identifying songs and artists through voice recognition. Over the years, the company has expanded its reach to collaborate with carmakers like Hyundai and Kia, integrating voice assistance technology into infotainment systems. This partnership has opened up new possibilities for enhancing the driving experience, showcasing the versatility of SoundHound's AI capabilities.

Despite initial skepticism from investors about the long-term viability of AI technology, SoundHound has continued to gain momentum, with $13.3 million in sales in the third quarter, marking a 52% increase from the previous quarter. Mohajer's dedication to AI, backed by his extensive background in electrical engineering and numerous patents related to voice technology, has been a driving force behind the company's success.

Looking ahead, SoundHound's innovative approach to AI and its strategic partnerships with industry leaders position it as a key player in shaping the future of customer service and technology integration. As AI continues to evolve, the possibilities for enhancing the customer experience across various industries are endless, and SoundHound is at the forefront of this transformative journey.