Paramount Nickelodeon Super Bowl Commercials Sell-Out: EXCLUSIVE

Paramount Global sells out commercial inventory for Nickelodeon's Super Bowl simulcast, offering unique ad opportunities for toy, retail, and food brands.

Paramount Global has completely sold out all commercial spots for the upcoming Super Bowl LVIII simulcast on Nickelodeon, demonstrating the network's commitment to expanding the event's audience to kids and families. The majority of commercials will be the same across CBS, Nickelodeon, and Paramount+, with packages valued at $6.5 to $7 million. However, some products advertised during the Super Bowl may not be suitable for Nickelodeon's younger audience. Paramount has offered advertisers the opportunity to run different commercials on Nickelodeon, with an expected 15 "Nick-only" spots from toy marketers, retailers, restaurant chains, and consumer packaged goods manufacturers. These standalone 30-second Super Bowl spots on Nickelodeon are priced between $200,000 and $300,000. Media buyers have noted that some clients have purchased the Nickelodeon package without being part of the linear package on CBS. CBS announced its Super Bowl inventory was nearly sold out in November, but Paramount's ad-sales team had to wait until they understood who was in the CBS line-up before focusing on Nickelodeon. Potential advertisers were enticed by the opportunity to expand their audience and work with Nickelodeon influencers. The 2024 Super Bowl ad roster already includes commercials from Nerds Gummy Clusters and Reese's, indicating that Nickelodeon's inclusion is a welcome addition for Super Bowl marketers.