Consumers Afforded Temu 3 Super Bowl Commercials: Cost Revealed
Temu's Super Bowl ads have sparked controversy, with internet users calling out consumers for making the company rich despite complaints.
During the Super Bowl in 2024, Temu, an e-commerce website known for its low prices and wide selection of products, aired three commercials. This move sparked criticism from internet users, who accused consumers of making the company rich enough to afford such expensive advertising.
Temu experienced rapid growth in 2023, with an average of 92.2 million monthly visits, making it one of the fastest-growing websites, according to Business Insider. The company's app allows users to order items and earn credits through gaming and referrals. However, despite its popularity, Temu has faced criticism from customers for the low quality of its products.
The Better Business Bureau gave Temu a C+ rating and warned that the company is not accredited. The Daily Dot has also reported stories of customers' information being leaked after using Temu, with some claiming their PayPal and bank accounts were hacked shortly after making purchases.
Despite these complaints, Temu's success was highlighted by the airing of multiple commercials during the Super Bowl. This led to speculation and jokes from internet users, with some questioning how the company could afford such expensive advertising given the complaints against it for credit card fraud.
The cost of a 30-second commercial spot during the Super Bowl can be as high as $7 million, according to the Wall Street Journal. With Temu airing three commercials, it could have spent up to $21 million on advertising during the game.
In addition to the financial speculation, some customers also realized they had been mispronouncing the company's name. While many pronounce it as "Tee-mu," it is actually meant to be pronounced as "Teh-mu."