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How Much Caitlin Clark Makes from NIL Deals: Brands Offering Iowa Star Endorsements - SportsRush

College basketball star Caitlin Clark earns $910,000 from 11 NIL deals, surpassing WNBA rookie contract earnings. Top brands like Nike, Gatorade, and more endorse her.

Caitlin Clark, the rising superstar in college basketball, has been making waves in the Name, Image, and Likeness (NIL) market with a series of lucrative deals. According to On3's estimates, she has secured a total of 11 NIL deals, earning an impressive $910,000. This places the 22-year-old at 30th place among all NCAA male and female athletes in terms of NIL earnings.

Among female athletes, Clark ranks third, behind LSU's Angel Reese and Flau'jae Johnson. Remarkably, her current NIL valuation exceeds what she stands to earn annually with the maximum rookie contract in the WNBA. Let's take a closer look at the endorsements she has secured.

In late 2022, Caitlin Clark signed a significant NIL deal with Nike, a top basketball brand known for its selective partnerships. This deal speaks volumes about Clark's value, as Nike chose to collaborate with her during her junior year of college, following her record-breaking achievement of surpassing Pete Maravich's All-Time D1 scoring record.

Another major brand, Gatorade, has also partnered with the Iowa Hawkeyes Guard, with Clark signing an NIL deal with the energy drink company in December 2023. The collaboration was marked by a joint advertisement campaign.

Prior to the 2023 NCAA March Madness tournament, Clark secured an NIL deal with Buick and was featured in their 'The Next' campaign alongside Aaliyah Edwards and Cameron Brinks.

State Farm is another company that has teamed up with Caitlin Clark, with the basketball star appearing in commercials alongside NBA All-Star Jimmy Butler and Indiana Pacers legend Reggie Miller.

In late 2022, Clark partnered with audio equipment manufacturer Bose and signed an NIL deal just before the start of the 2023 NCAA tournament.

Additionally, Clark collaborated with Shoot-A-Way, launching an ad campaign and donating a basketball machine to her former high school, Dowling Catholic High School.

Hy-Vee, a supermarket chain, also secured an NIL deal with Caitlin Clark, even introducing a cereal named Caitlin's Crunch Time in her honor.

In April 2022, Clark signed a deal with tax preparatory company H&R Block, sharing the news on her Instagram.

Topps, a trading card company, also signed an NIL deal with Caitlin Clark in July 2022, with her card ranking second only to Serena Williams'.

Furthermore, Clark has partnered with investment firm Goldman Sachs, collaborating on an ad campaign with Arizona Wildcats Guard Caleb Love to advocate for the modernization of the Small Business Administration.

Caitlin Clark's journey into NIL endorsements began in 2021 with the Vinyl Studio, a women-owned brand from her hometown of Des Moines. This partnership marked the start of her NIL signing journey, with merchandise featuring her name and number becoming available to fans.

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