Brandy Melville Stores Hell Earth

HBO documentary exposes Brandy Melville's fast fashion nightmare: racism, sexism, exploitation of young girls. Ethical questions raised about popular teen brand.

A new HBO documentary is shedding light on the dark realities of fast fashion company Brandy Melville, presenting a nightmare dressed as a teenage daydream. The film, titled Brandy Hellville & the Cult of Fast Fashion, exposes the exploitation of young girls, racism, sexism, and antisemitism within the company's operations.

Filmmaker Eva Orner, the mastermind behind the documentary, delves deep into the inner workings of Brandy Melville, revealing a shadowy operation that profits off female insecurity. The company, known for its trendy clothing worn by celebrities like Kaia Gerber and Kendall Jenner, targets teens with its cult-like allure. Orner uncovers a disturbing recruitment process that favors thin, white, and underaged employees, often relegating staff members of color to the stock rooms.

Despite lawsuits and exposés revealing Brandy Melville's unethical practices, the company's revenue remains unaffected. Orner expresses her dismay at the continued support the brand receives from young girls, urging consumers to consider the impact of their purchasing decisions. She highlights the environmental toll of fast fashion, showcasing the crowded factories in Prato, Italy, and the garment dumping grounds in Ghana.

The documentary exposes the exploitation of women within the fashion industry, exacerbated by social media platforms like Instagram, Tumblr, and TikTok. Orner emphasizes the need for ethical consumerism and calls out the companies that profit off the labor of young girls without fair compensation. Brandy Hellville & the Cult of Fast Fashion serves as a stark reminder of the dark side of the fashion world, urging viewers to question the brands they support and the values they uphold.