UCLA Football: Bruins Use Kendrick Lamar Drake Beef Take Shot Trojans

UCLA Bruins football program gears up for Big 10 debut with new coaches and culture, taking shots at USC Trojans.

On February 13, 2024, in Los Angeles, California, DeShaun Foster, the head coach of the UCLA Bruins football program, faced questions from the media. The team is gearing up for their debut in the Big 10 conference, and they have been working tirelessly in the offseason to establish a new culture centered around toughness.

Amidst the buzz of the upcoming season, the Bruins have made it known that they are still fierce rivals with the USC Trojans. The rivalry between the two Los Angeles-based teams has been highlighted in a unique way through the use of rapper Kendrick Lamar's track "Not Like Us."

This diss track, originally aimed at rapper Drake, has been adopted by various sports teams to convey a message of uniqueness and superiority. Given Kendrick's roots in Compton, California, it is fitting that L.A. teams have embraced the track to showcase their individuality.

While the Trojans used the song in a hype video showcasing their intense practices, the Bruins took a more direct approach. In their hype video, they emphasized their victories and tackles against their cross-town rivals, making it clear that they believe the Trojans are not on their level.

With a caption that reads "We know you not like us!!", the Bruins left no room for interpretation. The video featured shots of players tackling the Trojans and highlighted a decisive 38-20 victory, further fueling the rivalry between the two teams.

As the Bruins and Trojans prepare to face off in the Big 10 conference, the intensity of the L.A. rivalry is palpable. The use of Kendrick Lamar's track has added an extra layer of competitiveness to the matchup, showcasing the deep-rooted animosity between these two powerhouse programs.