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State Farm Marketing Head on Kelce-Swift Stunt: Unlocking the 'Lightning-in-a-Bottle' Marketing Phenomenon
  • 24th Oct 2023

State Farm Marketing Head on Kelce-Swift Stunt: Unlocking the 'Lightning-in-a-Bottle' Marketing Phenomenon

State Farm has been expanding its media strategy to engage young customers, using digital and mobile channels like TikTok and esports. The insurance company has also signed a name, image, and likeness deal with college basketball player Caitlin Clark and capitalized on fan excitement around Taylor Swift and NFL player Travis Kelce's relationship. State Farm's Head of Marketing, Alyson Griffin, discusses the company's marketing approach and plans for Q4.

Maria Taylor Net Worth 2022: NBC Contract Breakdown, Salary per Year, and Earnings Explored
  • 8th Sep 2023

Maria Taylor Net Worth 2022: NBC Contract Breakdown, Salary per Year, and Earnings Explored

Former ESPN journalist Maria Taylor, who now works for NBC Sports, reportedly earned a staggering $5 million as a pundit, compared to the average sports reporter salary of $66.9k. Taylor declined ESPN's offer to raise her pay to $5 million in 2020 and left the network after the NBA Finals in 2021. She has since made her broadcast debut with NBC Sports and has become a prominent figure in sports reporting. Taylor's net worth is estimated to be $6 million in 2023, and she is involved in charitable activities.

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